Services

How we help

Strategy, go-to-market and marketing function building for B2B companies that are launching, expanding or growing. We lead the thinking and bring in specialists only when the work needs them.

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Research

Hear the market before you commit

In-depth interviews and group research in the GCC, for teams that need to understand buyers, test a message or check a market before they invest. Each study is scoped to your question and quoted per project.

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In-depth interviews

One-to-one conversations with buyers, partners or lost deals.

Group research

Small groups to test messages, offers and objections.

Scoped per study

Your question sets the sample, the markets and the timeline.

The process

From first call to clear plan

01

Clarity Call

A 20-minute scope check. You tell us where you are; we tell you honestly whether and how we can help.

02

Proposal

A written scope with deliverables, timeline and what we need from you. No surprises later.

03

Delivery

Online by default, in person on request. You get a working session at every key decision.

04

Readout

Findings, the plan and a clear next step, whether that is a retainer, a specialist or your own team.

Fit

Who we work best with

Stage

Funded companies preparing to launch, and established B2B businesses ready for their next stage of growth.

Corridors

Companies in Europe and the US entering the GCC, and GCC companies entering Europe and the US.

Mindset

Teams that treat marketing as a revenue investment, with a budget and a decision-maker in the room.

Questions

Before you ask

Do you work remotely?+

Yes. Online is our default, and most of our work runs across time zones. In-person sessions can be arranged on request.

Who does the hands-on work?+

We own the diagnosis, the strategy and the final review. When execution needs a specialist, such as a designer, a paid media manager or a developer, we brief them, review their work and hold it to our standard. Execution is scoped separately.

Can we start with a small engagement?+

Yes. Most clients start with a defined project such as the Diagnostic or Brand & Content Strategy, then decide whether ongoing support makes sense.

Do you publish prices?+

Every engagement is scoped to your situation, so we share a clear quote after the Clarity Call.

Where are we not a fit?+

If you need a team to run your channels day to day, an agency will serve you better. We are also not the right partner for businesses that operate only in Egypt.

Tell us where you are. We will suggest where to start.

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