We help B2B startups and SMEs launch, enter new markets and build a marketing function that holds up, across the GCC, Europe and the US.
Results from work we have led, each with its context.
$107K revenue from a $5K budget · Tech & SaaS
50% above conversion targets · B2B events
Across EMEA, the GCC and the US
Most clients come to us at one of three moments.
You have a product, a funded plan or a new company, and no marketing structure yet. We help you decide who to reach first, what to say and which channels earn the budget.
You are taking a proven business into the GCC, Europe or the US, and not everything will translate. We help you read the market before you commit spend.
Marketing is busy, but results are hard to read and the structure has not kept up. We find what is working, fix what is not and help you lead it.
You can start at any step. Most clients begin with a defined project, then decide whether ongoing support makes sense.
Find out what is working and what is not, in about 3 weeks.
A plan your team can run, with owners and priorities.
Senior guidance on a monthly rhythm, without a full-time hire.
Training for the marketers who carry the work forward.
Client names stay private. Every result comes with its period and our role.
We start from your situation. Sector knowledge shortens the learning curve.
We started TCS to do work that leaves things better than we found it. If you're building something for education, health or human rights, tell us about it, whatever your budget. We'll see how we can help.
See how we can helpElla (Alaa Ayman) has spent 7+ years in B2B marketing across events, SaaS and consulting, working in EMEA, the GCC and the US. She leads every engagement: the diagnosis, the strategy and the final review. Specialists join when the work needs them.
Conversations with marketing leaders and founders about the decisions that shape growth: choosing platforms, forecasting, AI in marketing, and finding your place in the field.
Book a 20-minute Clarity Call. We will scope where you are and suggest a first step, whether or not we end up working together.
Request a Clarity Call