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Services / GTM Strategy & 90-Day Roadmap
Plan

GTM Strategy & 90-Day Roadmap

Decide who to reach, what to say and where to spend, then start with a 90-day plan your team can run.

5 to 6 weeksOnline, in person on requestEnds with a leadership workshop
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Fit

Is this for you?

A good fit if

  • ✓You are launching a product or a company and need to choose an audience before you spend.
  • ✓Your team is busy, but everyone is pulling in a slightly different direction.
  • ✓Your positioning made sense two years ago and the market has moved.
  • ✓You have budget to invest and want to commit it with a clear rationale.

Not the right fit if

  • ×You already have a clear strategy and need help running it. A retainer fits better.
  • ×You are entering a new country. Start with, or add, the Market Entry Plan.
Deliverables

What you get

Market and competitor view

Where you stand and who you are up against, with sources cited.

ICP and segment priorities

Who to target first, and the triggers that make them buy.

Positioning and messaging

Your core message, the proof behind it, and answers to the objections you will hear.

Channel plan and budget guidance

Where to show up and how to split the budget, with every assumption stated.

Measurement plan

The KPIs that matter and the baseline to judge them against.

90-day roadmap

Owners, sequence, decision gates and a "stop doing" list.

Leadership workshop and playbook

A working session with your leadership team, and a written playbook to keep.

Timeline

How it runs

Weeks 1 to 2

Discovery

Kickoff, your data, two stakeholder interviews, and the market and competitor review.

Weeks 3 to 4

Strategy

ICP, positioning, messaging and the channel plan, shared as drafts for your input.

Weeks 5 to 6

Roadmap and workshop

The 90-day plan, then a leadership workshop to agree owners and first moves.

What we need from you
  • ✓Current marketing and sales data
  • ✓One decision-maker who owns the outcome
  • ✓Two stakeholder interviews
  • ✓Leadership time for the workshop
Out of scope
  • ×Executing the plan
  • ×Ad management
  • ×Creative production
  • ×Hiring
Pairs with

Works well with

Market Entry Plan

If the strategy involves a new country or region, the two are designed to run together.

View service →

Brand & Content Strategy

To turn the messaging architecture into a voice and a content system.

View service →

Retainers

Most teams keep us close for the first 90 days, so the plan survives contact with reality.

Compare retainers →

Ready to decide where to focus?

Request a Clarity Call